Posts tagged with: A better way to better agencies

Good news is only 32% of marketers expect to see a decline in their marketing spending levels in 2021 (according to our 2021 New Year Outlook Survey Report). The not-so-good news (for agencies and the marketing community as a whole)...
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While it isn’t exactly a retreat from in-house agencies, there are signs that managing an in-house team isn’t the panacea many marketers thought it would be. What was an apparent tidal wave of marketers shifting agency activities in-house, now appears...
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COVID has  taken its toll on the enthusiasm among marketers and agencies when it comes to investing in non-marketing portions of their businesses. These reductions in spending can have the effect of either put a lot of pressure and strain...
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