Have a new marketing project?  Need new perspective? I am just finishing up an assignment for a major healthcare system in the U.S.  They have an agency they like, but feel they need some fresh perspective to support the launch...

There’s a new trend in vogue for some of marketing’s biggest brands – the bespoke agency. Just within the last few weeks, both Mercedes-Benz and Planet Fitness have moved to handcrafted agencies built by marketing networks Omnicom and Publicis, respectively....

Finding a best-in-class agency is no easy task. What is easy, is pulling together a list of agencies that show up in searches.  Or building a list of agencies that come to you from referrals. Problem with this approach is...

Marketing analytics is a hot topic these days.  Challenge is, there is so much out there, and not all agencies are diving down deep into what you need as a marketer to support your business. More and more marketers are...

In our most recent 2021 New Year Outlook survey report, only 41% of marketers indicated that their overall ad spending would increase “significantly” or “somewhat” in 2021 – a significant drop-off from previous years. Lower levels of marketing spending anticipated...

Good news is only 32% of marketers expect to see a decline in their marketing spending levels in 2021 (according to our 2021 New Year Outlook Survey Report). The not-so-good news (for agencies and the marketing community as a whole)...

While it isn’t exactly a retreat from in-house agencies, there are signs that managing an in-house team isn’t the panacea many marketers thought it would be. What was an apparent tidal wave of marketers shifting agency activities in-house, now appears...

COVID has  taken its toll on the enthusiasm among marketers and agencies when it comes to investing in non-marketing portions of their businesses. These reductions in spending can have the effect of either put a lot of pressure and strain...