Posts tagged with: How is your agency doing

  • In House Advertising
In our latest 2017 New Year Outlook Survey Report, 64% of marketers tell us they are moving some of their marketing and agency business in-house. Agencies tell us the same. While in-house agencies can be a great way to cut...
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Had a conversation recently with a CMO about the challenges he’s facing managing multiple agencies. He has a decent digital firm and a solid full service agency. Problem for him is two-fold: He is finding that he has to continually...
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Have you ever been watching a focus group with other marketers, your boss, and maybe your agency…and felt like everybody had their own agenda coming into the groups? Does it ever seem like some or many of the participants behind...
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Guest post by Tracy Lewis (@Tracy_J_Lewis) a consultant at PR 20/20 and community manager for Marketing Agency Insider In the grand scheme of things, most clients don’t care if you published eight blog posts last month or wrote a stellar...
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It surprises me that a marketing agency would use tactics like these.  If you ever see an approach like this from an agency trying to win your heart…see below for the proper response (hint: run). Here’s the first of the series...
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In our latest survey, marketers once again tell us that marketing agencies talk too much. 73% of all marketers surveyed said agencies spend too much time talking about themselves and not asking smart questions to better get to know the...
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Recently attended the BOLO digital agency conference in Scottsdale, Arizona.  Rather nice place to be in October.  And rather good conference. Learned a lot about what agencies and marketers are thinking in the social and digital space.  I’ll post on...
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Recently attended the BOLO conference in Scottsdale – a digital marketing conference that featured a number of great speakers on both the agency and client side. Interesting presentation given by an agency guy out of Iowa who has been extremely...
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Ideally, any agency you bring on board will treat every day like the first day of a new relationship. They’ll be strategic leaders for your business. They’ll forever be bringing new ideas to the table. They’ll be passionate and enthusiastic about...
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Nobody ever likes switching out marketing agency firms. In our surveys, marketers tell us it’s one of their least favorite things to do. Takes up a lot of time, they really don’t know where to turn, and they’re never quite...
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