Having played in the Agency-Client Relationship space now for the past 16 years, I’ve seen it all. We work with 50+ different agencies across the nation and talk to 1000’s every month. I’ve seen agency principals sing the praises of...
Started my career working for DDB Needham in Chicago in 1985 (oy, that was a long time ago!). The agency had the Sears account. Could have been a great account had they gotten their act together inside their stores. Needham...