It’s a case of “doing” versus “thinking”. Simply doing without thinking is easy.  Taking the time to think and process and creatively/smartly respond is a heck of a lot harder than simply “answering”. The more you can analyze prospective Agencies’...

During this week’s Mirren Agency New Business Development Conference a roundtable of CMOs from Kayak, ESPN, and Time Warner Cable spoke about Agency-Client relationships. One of their discussion points centered on the importance of providing good feedback to Agencies –...

Just left the Mirren Business Development Conference in NYC – 300 Agencies from across the country. Great energy, great insights, a lot of great talent. During one of the breakout sessions there was some discussion about the value of Agency specialization....