Monthly Archives: October 2010

From 1999-2005, I was General Manager of a research consultancy whose primary business was conducting new product concept testing for Fortune 100 CPG and Financial Services companies. It was in/around 2001 that the internet started growing in popularity as a...
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In a recent NY Times article (click here for article) on the upcoming 100th anniversary Association of National Advertisers conference, it cited statistics that indicate that marketer response to social media’s impact on sales is somewhat mixed. Nearly half of...
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Seeing we are now operating a uniquely modeled Agency Search Firmrm (RSW/AgencySearch) in addition to representing Agencies as their outsourced full-service business development group, we are talking to Marketers on a more regular basis. Consequently, we have decided to start...
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