Posts filed under: Marketing

As brands shifted, adapted, and sometimes stumbled their way through the last 12 months, another trend reinforced the need for new thinking in the marketing wing: CMOs are on the move like never before. A recent article in AdAge pegs...
Continue Reading →
I recently interviewed three, high level marketing executives about their plans for post pandemic marketing and what they thought would look the same as it has during the pandemic. All three of the marketers used RSW/AgencySearch to help them find...
Continue Reading →
You may have heard some buzz recently about “the disappearing CMO”. In case you haven’t, the sentiment is that the term “marketing” is outdated as a catch-all term.  In addition, the responsibilities that once fell to the CMO are now...
Continue Reading →
Spent time at MarTech West the other week listening to key note speakers and visiting all 80 of the exhibitors at the show. Talked with each of the exhibitors to learn directly from them, about their world. I wanted to...
Continue Reading →
The 2017 RSW/AgencySearch New Year Outlook survey was completed by 200 marketing agency executives and senior level marketers across the United States and Canada during December, 2016. The agency sample came from our RSW/US database of over 10,000 marketing service...
Continue Reading →
It’s a given that technology is going to drive the marketing of tomorrow. The key to success is knowing what technology and applications are going to be the winning venues for reaching consumers. Marketers have to meet consumers on the...
Continue Reading →
So what marketing lessons can we learn as marketers and advertisers from the last 18 months? That bombastic wins the day? That division is the way to go? That hateful rhetoric is smart marketing? Don’t think so. What he has...
Continue Reading →
Who’s to blame?  The Agency?  The Operations Team?  Customer Service? We give Dell a lot of our business and generally speaking, service has been good.  But things seemed to wildly unravel during my latest experience trying to buy their new...
Continue Reading →
I recently presented a webinar titled “Agency-Marketer Frustrations Breed Opportunity”.   In it, I talk about findings from our most recent survey (2015 New Year Outlook Survey) that highlight some real concerns on both sides of the fence about a lack...
Continue Reading →
Thanks to the American Marketing Association for letting me contribute my first of what will hopefully be many posts on their site. This first titled, “Solving the Agency/Client Stalemate”.  Click here to read:  AMA Post...
Continue Reading →