Posts filed under: Marketing

Spent time at MarTech West the other week listening to key note speakers and visiting all 80 of the exhibitors at the show. Talked with each of the exhibitors to learn directly from them, about their world. I wanted to...
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The 2017 RSW/AgencySearch New Year Outlook survey was completed by 200 marketing agency executives and senior level marketers across the United States and Canada during December, 2016. The agency sample came from our RSW/US database of over 10,000 marketing service...
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It’s a given that technology is going to drive the marketing of tomorrow. The key to success is knowing what technology and applications are going to be the winning venues for reaching consumers. Marketers have to meet consumers on the...
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So what marketing lessons can we learn as marketers and advertisers from the last 18 months? That bombastic wins the day? That division is the way to go? That hateful rhetoric is smart marketing? Don’t think so. What he has...
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Who’s to blame?  The Agency?  The Operations Team?  Customer Service? We give Dell a lot of our business and generally speaking, service has been good.  But things seemed to wildly unravel during my latest experience trying to buy their new...
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I recently presented a webinar titled “Agency-Marketer Frustrations Breed Opportunity”.   In it, I talk about findings from our most recent survey (2015 New Year Outlook Survey) that highlight some real concerns on both sides of the fence about a lack...
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Thanks to the American Marketing Association for letting me contribute my first of what will hopefully be many posts on their site. This first titled, “Solving the Agency/Client Stalemate”.  Click here to read:  AMA Post...
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At this year’s ANA Masters of Marketing conference, Mike Sievert, T-Mobile’s Executive Vice President and Chief Marketing Officer discussed how T-Mobile has single-handedly disrupted an industry through its “Un-carrier” strategy of defying “carrier” rules and putting the customer first. Its...
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For those of you who attended the ANA Masters of Marketing Conference in Orlando this week, I hope you enjoyed the “show”. It was great meeting those of you who stopped by the booth. Heard some fantastic speakers including Mark...
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This is our second annual release of our co-sponsored report on marketing tools & technology.  While it was designed specifically for the marketing agency side of our business, we are certain that there are a number of findings and insights...
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