Monthly Archives: January 2011

Many marketers like the idea of “going local” when searching for a new agency.  They feel like they need to have their agency next door and feel like they need to have them there whenever they feel the need.  I...
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UPS’ latest campaign (“We Love Logistics”) seems to have forgotten the #1 rule of marketing: consumers buy benefits, they don’t buy features – and they definitely don’t buy reasons-to-believe. “We Love Logistics” says nothing about what UPS is going to...
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Having played in the Agency-Client Relationship space now for the past 5 years, I’ve seen it all.  We work with 42 different agencies across the nation and talk to 1000’s every month.  I’ve seen agency principals sing the praises of...
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In a recent Ad Age Post (click here for post), Thomas Stringham speaks of the trend to minimalism as it relates to logos.  Seems all very reasonable and sensible.  With the world growing in number of complex choices, messages, images…keeping...
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Social is clearly all the rage. Marketers want it. Consultants are pushing it. Some tout that it is the be all, end all. Not so fast, grasshopper. Check out your prospects. Are they using it?According to our recent study Marketing...
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In our most recent National study, marketers indicate that they are starting to see signs of life in the economy and in their companies. 31% of market executives surveyed expect headcounts to increase in 2011, 43% think that the economy...
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