Monthly Archives: March 2011

Pulled this up on Twitter and found it entertaining and enlightening. Enjoy: So what does this mean for marketers looking for a new agency? Look for the agency that is bold enough to take a few challenges and push the...
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Posted:  Mark Sneider (www.rswagencysearch.com) What will social media do to agency search firms?  Some believe that social media has so  enabled marketers that the need for agencies to create more traditional marketing outreach programs targeted to marketers is virtually non-existent.   And...
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Looking for a new agency – or just some general help from an outsourced marketing services firm? What do you do to find the best in class? In a recent study released by hubspot.com, it suggested that more agencies are...
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Recently read this article about Rubbermaid’s search for a new agency.  They reviewed more than 20 agencies prior to making their final selection. 20 agencies in the agency search….who wins in this process?  The agencies that are put through the...
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One of the biggest complaints Marketers have about agencies (one of the top reasons why they dump agencies) is that they don’t operate/think strategically and they aren’t very proactive. Just got a call from a marketer the other day looking...
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