People inherently like to be in control. Particularly marketers.  I was a CPG marketer for 10 years. Typical “Type A” personality…wanting to make a difference, wanting to control my universe. So it comes as no surprise when I tell you...
My son, who is 18 and a proud first year at UVA, used to always want us to watch him when he was a little boy. “Watch me, watch me!” he’d always say. It was all about him and rarely...