Monthly Archives: February 2012

Not too long ago there was a shift in power between retailers and marketers. The shift was driven by the fact that retailers owned the space and they muscled it up.  Marketers had little say, and in the end what they were...
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We are at a cross road in the digital space. There are agencies that know where this world is going and there are those that are playing a game of digital 101 and aren’t very effectively taking their clients to...
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Recently had the privlage to listen to Tim Williams from Ignition Consulting Group tell a group of agencies that if they don’t make changes to the way they are structured, and adapt to the demands of Marketers, they will struggle to survive. ...
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I recently read an executive summary from a CMO Council survey that cited an “underlying level of frustration among senior corporate marketers worldwide when it comes to agency contributions to business value creation, strategic thinking, and digital marketing development”. I have...
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