Monthly Archives: June 2012

In our most recent RSW/AgencySearch survey, 87% of all the Agency principals surveyed stated that they use social media as part of their new business efforts, nearly a 30 point increase relative to 2009! Quite the increase!! But despite an...
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Will Digital-Only Firms Survive? If you believe your peers, the answer is “no”. While we are seeing some improvement over the past 3 years in the numbers of Marketers that believe digital-only firms can survive, they are still very low...
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A little outside the norm of what we typically post, but thought this article offered some good insight and counsel on the use of LinkedIn. We all use LinkedIn and we probably have some Agencies that have connected with us....
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The need for social transparency has never been greater. And the need to monitor those representing you in the social space has never been greater. Problem is Marketers don’t seem too terribly concerned about the need for greater transparency. In...
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Of course the Agency wins…right? They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think the answer is,...
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While the numbers are increasing, Marketers are still not convinced that using a digital-only firm is the best way to go. In our most recent RSW/AgencySearch survey, only 27%of Marketers state that they use a digital-only firm.  While an increase...
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In our latest RSW/AgencySearch survey among Marketers and Agencies on the changes in social and digital media since 2009, there were some interesting findings about attitude and behavior changes in this space. One in particular was a statistic that showed...
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