Monthly Archives: January 2013

If you decide to use a search firm like RSW/AgencySearch to help you find a new agency, you want to hear the firm tell you: “My job is to make it as difficult as possible for you to make a...
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We just completed a search for a Mercy health systems group. I’ve managed many searches across a variety of categories and Health Care system searches are truly unique. While most agency searches should get buy-in from the management team prior...
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Here are a number of watch-outs that you should be aware of – which could signal the start of your search for a new agency: Your agency has been handed over the account to a junior AE. This unfortunately happens soon after...
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Ever been in a presentation and felt like the agency was just talking to themselves – about themselves? How does that make you feel?  Loved?  Wanted?  Special? Doubt it. Recently left a final pitch presentation for a major hospital system...
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Why 8 and why 5?  Because I felt like I was forcing myself on #9 and #6 and I felt I didn’t need your typical “Top 10” list to be meaningful! I’m sure there are others and I’ll come to...
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Energy does matter.  It can make or break an agency presentation. Just left a final pitch presentation in Michigan for a health care provider and one of the agencies presenting lacked energy and enthusiasm. To some  degree, we were fortunate because...
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Had a conversation recently with a CMO about the challenges he’s facing managing multiple agencies. He has a decent digital firm and a solid full service agency. Problem for him is two-fold: He is finding that he has to continually...
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Have you ever been watching a focus group with other marketers, your boss, and maybe your agency…and felt like everybody had their own agenda coming into the groups? Does it ever seem like some or many of the participants behind...
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The perfect agency search: Is driven by a limited number of people in your organization Consumes very little of your time Lasts no more than two months Uses resources that help identify the best agencies for review Asks the right questions...
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