Monthly Archives: April 2013

Had a marketer ask me in an email to outline our agency search process.  It’s something I always talk about..but never something I write about, so I thought I’d share. Might help you think about how to best manage your own...
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Over the past 5-7 years digital firms, mobile firms, SEO firms, and social firms have been springing up like the weeds in my beds during Spring. There are two classes of these agencies that are being birthed every day. The...
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In our most recent 2013 survey (click here to download: RSW/AgencySearch survey), the marketer and agency outlook for 2013 is somewhat of a mixed bag. Here is a topline of some of the key findings from the survey: “Uncertainty about the...
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No surprises that in our latest RSW/AgencySearch survey marketers say that the bulk of the increases in their spending this year will be in digital marketing and media (e.g. social, banner, SEO). 67% of marketers stated in our latest survey state...
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It amazes me. Over the past 5-6 searches we managed (helping marketers find better marketing agencies at no cost to them) the marketers have all said the same thing: The one thing they don’t want is a marketing agency with...
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