Monthly Archives: October 2013

Is your agency your partner? At this year’s ANA Masters of Marketing conference we had a number of marketers come to us inquiring about our no-cost way to help them find better marketing agencies. Interesting that most of the marketers...
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Attended and exhibited at our first ANA Masters of Marketing Conference last week. What an outstanding job the ANA does in putting this show together. Great speakers, great entertainment, great group of attendees. If you have never attended a Masters...
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Hard to believe that things are so bad in the Agency Search world that the ANA and the 4A’s had to issue a refreshed set of guidelines on how to best prepare agencies when they are involved in an agency...
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Had an opportunity recently to be interviewed by Toronto-based Shikatani Lacroix on the topic of effective development of an RFI and RFP. In the interview I focus on best practices to consider when developing these information gathering tools for agency...
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