Monthly Archives: February 2014

Mark Sneider, Owner/President of RSW/AgencySearch discusses what marketers and agencies think the agency of the future looks like, how  it’s different from what we’re seeing today, and the implications for marketers as they attempt to keep their businesses moving forward....
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This is the first post in our newest series called: “Take 5 – A Marketer’s Take On Agency-Client Relationships”. Every month we’ll ask a marketer from a different industry to give us their point of view on what it takes...
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In our recent Agency New Business 2014 Outlook survey, we asked marketers and agencies to share their thoughts on the importance of specialization. Before we dive into the results, let me share some of the things that we see and...
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Is digital dead?  I don’t think so. Is digital-only dead? Not yet, but could be soon. One thing is clear…the need for digital-only firms certainly won’t be as pronounced as it was 5 years ago as we look out over...
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In our latest 2014 New Year Outlook Survey, we asked marketers and agencies to paint a picture of what the agency of the future looked like 5 years out. What we quickly learned is that in some respects, the future...
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Is it really good news for marketers? After 3 years of declining enthusiasm among Marketers, 2014 is finally looking like a much more positive year for marketing spending. Following the 2008 recession, marketing activity contracted – and rightly so.  Marketers...
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