Monthly Archives: January 2015

We all look for category experience. We all know it’s important.  It helps agencies ramp up faster.  Less training and coaching is needed.  Ideas used with other clients in the same category (that have proven successful) can be replicated in...
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Oftentimes, marketers and some search firms will look for agencies based solely on what is functional and ignore the principal of relevancy. They’ll focus on the degree to which the agencies in consideration are the: Right size Have the right...
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While there’s no question that finding a good set of marketing agencies to review is no easy task, one of the toughest parts of managing a search on your own is effectively defining what “The Challenge Document” is going to...
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I try and keep the posts I write very value-added…meaning they are intended to be helpful to you, the marketer. But I have to share…what was for me, a once in a lifetime experience. I got to spend Christmas Eve...
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In one of our more recent surveys among marketers and agencies, 77% of marketers stated that they have managed their own marketing agency search. Unfortunately only 44% of all marketers surveyed said that their marketing agency search efforts proved successful....
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