Monthly Archives: February 2015

In our most recent survey we asked marketers and agencies to talk about the most troubling trends and tensions they see on the other side of the fence…and boy did we get an earful!  Check out this infographic and the...
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Back in the day when I was a CPG marketer, I only occasionally received a call from an ad agency. Today I know marketers receive calls almost hourly from ad agencies looking to win their business. I know this because...
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There’s nothing tougher on an incumbent agency than deciding whether or not to participate in a search that their marketing client is initiating. Actually there is one thing that is tougher…being told you’re not going to be included in the...
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Thanks to the American Marketing Association for letting me contribute my first of what will hopefully be many posts on their site. This first titled, “Solving the Agency/Client Stalemate”.  Click here to read:  AMA Post...
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Agency Search Consultants Agency: a business or organization established to provide a particular service, typically one that involves organizing transactions between two other parties Search: try to find something by looking or otherwise seeking carefully and thoroughly Consultants: a person...
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