Monthly Archives: February 2015

Back in the day when I was a CPG marketer, I only occasionally received a call from an ad agency. Today I know marketers receive calls almost hourly from ad agencies looking to win their business. I know this because...
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There’s nothing tougher on an incumbent agency than deciding whether or not to participate in a search that their marketing client is initiating. Actually there is one thing that is tougher…being told you’re not going to be included in the...
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Agency Search Consultants Agency: a business or organization established to provide a particular service, typically one that involves organizing transactions between two other parties Search: try to find something by looking or otherwise seeking carefully and thoroughly Consultants: a person...
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