Monthly Archives: June 2016

When digital media first entered the picture, it was all the rage. To some extent it still is….but its role has changed. Back in the day, agencies and marketers looked at digital as something special and different…treated it independent of...
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Marketing agencies are funny creatures. There’s probably no other industry in the world that operates the way agencies do.  And no other industry in the world that is under such intense pressure as the technology space, client space, and talent...
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A marketing agency is responsible for providing branding strategies to sell their client’s products or services. This can not be done without establishing strong relationships with clients. Here are four ways to build strong agency-client relationships: Be authentic. If agencies want...
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An external viewpoint is a great way to think outside the box and think like your customer. Finding better marketing agencies requires identifying matching philosophies and award-winning work, but these tips will ensure you have the right partner. The size of the project...
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The relationship between you and your agency should grow into one of symbiosis — where they understand you and your company and you understand their approach. Unfortunately there are many times when the agency relationship goes wrong when it could have...
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Pitching agency services to marketers is an art, and getting the brush strokes just right make it a masterpiece. However, those agency teams can almost as easily turn the entire presentation into a bloody mess if they are not prepared and focused...
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