Monthly Archives: August 2016

  • agency time to change
Hiring a marketing agency is one of the most important decisions you make for your business. The relationship has huge potential to impact your bottom line. In a perfect world, you find an agency that meets all of your needs...
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Agencies get tired. The people get tired. So the account tires. Why is that? I suspect there are a few reasons why this happens: The creative team and account team gets bored. They might like you as people, but they’re...
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  • Leo Burnett
Leo Burnett was…and still is, right. Leo Burnett told his agency when he was leaving in 1967: “when the apples become apples for eating and they don’t represent the core, the essence of who we are…it is then time to...
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  • pitch
For some, it comes naturally. For others, delivering a winning pitch is a learned skill. For those who fall into category number 2, here are 5 tips on how to win an agency pitch I often give agencies when they are...
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  • Finding better agencies
To be successful marketers and agencies must work toward their goals in tandem. Great outcomes don’t just come from great work.  It’s important that the marketer-agency relationship is set up to facilitate success from the get-go. After all, success is...
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When the time comes to give your brand image a makeover many businesses choose to hire an outside agency to handle this task due to their industry knowledge and experience. However, you can’t just go and choose any old agency....
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  • Changing Agency Client Relationship
The marketing landscape has changed so much over the last decade. I tell my marketing agency clients that they all do the same stuff – basically.  What really sets agencies apart is their thinking, strategy, proactive management of their client’s...
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