Monthly Archives: March 2017

  • Agency Search can be risky business
Short cut a search and your search (or the agency) is certainly going to short circuit. I know from conversations had with marketers that they often wait until what they feel is the last minute to decide it’s finally time...
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  • Mad or Rad Marketing Agency
Which is your agency?  Stuck in the past or prepared for the future? Let me make it easy on you to do a quick check of your own agency and the relationship you have with them. Take a look at...
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  • Communication
I started RSW/AgencySearch with the objective of giving marketers of good name, but not huge spends, an opportunity to use an organized search process without having to pay a dime. I also started it because I saw a lot of...
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  • marketing agency survival
I just completed a webinar with about 100 marketers in attendance that spoke to some of the critical factors that will help determine whether or not your agency will survive – or at the very least survive their relationship with...
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  • Marketing agency is lost
Ever visited a marketing agency website and wondered what the heck the agency actually did? Or have you ever visited a marketing agency website to look for work relevant to your category and found it harder than heck to locate?...
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When Leo Burnett left his Agency, he told employees that in order for the Agency to succeed long-term, they needed to continuously add value to their clients’ lives otherwise they would just be like everyone else. They needed to be...
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  • Different
I just finished presenting a webinar to about 100 agencies that in part, helped them understand that they need to start thinking about things differently if they expect to survive long-term. And it goes a lot further than just doing...
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