How many of you get inundated with calls and emails from MarTech firms trying to sell you the best of whatever it is they are selling? I’m guessing it’s many, if not all of you. I did an informal survey...

Your marketing group is designed and structured for maximum performance. So should the design and structure of the marketing firms that support it too. There are lots of ways you can set up your portfolio of marketing support services. There...

As a marketer, you know the things you want for your company and your brand. But do you know how to find the agency that will get you there? All too often, we see marketers try to shoulder the responsibility...

In working with a few of our agency clients, I’m sometimes asked whether I’m bearish or bullish on the future of the marketing agency world. The answer I’ve given lately is that I’m neither. The agency world will remain strong...

Recently, the agency search world has felt rumblings of an unfortunate trend: some agency pitches are becoming an arms race to see who can cut the most cost, rather than who makes the best fit for the client. These rumblings...

Mark Sneider, President of RSW/AgencySearch, presents findings and his perspective in a recent webinar based on the results from the  2019 New Year Outlook survey report. The webinar was a manageable, 20 minutes long. The survey, conducted among marketers and...

One of our favorite lines at RSW/AgencySearch is “good inputs, great outputs.” The concept is intuitive enough, and our world of searching for agencies for marketing clients is a perfect real world example. We have to make certain the inputs...

When we run searches, one thing we value in challenge document responses is an agency that can really break the mold creatively without going off the rails. We appreciate the agencies that take time to create a tailored solution that...

When you make an investment, you expect to see results; hiring a marketing agency should be no different. That’s why it continues to surprise us that a significant gap exists between the respective expectations and priorities of agencies and marketers...

One of the easiest things to look for in a new agency is a category fit. When you work in CPG, for example, you want to see sales lift numbers and experience with branding and marketing packaged goods. But is...