Some say putting all your eggs in one fully integrated agency’s basket is bad business. Some prefer to keep core disciplines separate feeling like they need/want best-in-class firms to support specific areas of their business. We just finished up a...
It is a New Year. Time for a New Plan? Don’t look now, but we’ve reached the final month of 2020. As we’re hurtling toward year’s end, you’re likely in the midst of looking ahead to what the New Year...
It’s been a year of micro-shifts; a plethora of small adaptations to things like messaging, channel engagement, and split-second decisions driven by social forces, political leanings, and of course, the pandemic. What’s beginning to emerge from these shifts, however, is...
We recently asked Marketers in a survey what they WANT when in introductory meetings or calls with agencies. And asked them what they GET. You’ve seen the Grand Canyon? The divide is much greater than that. Here’s what Marketers tell...
Too often, marketers are in a hurry to bring a new marketing agency on board because their existing agency is falling down. And too often, marketers only look at the functional attributes of a marketing agency and do not peel...
We’re not the first to tell you that 2020 has been full of twists, to say the least. Like most of these curveballs, our topic today is a cyclical trend that’s simply been kicked into overdrive by the changes in...
When you’re looking for the next agency to add to your roster, rarely do you set out for more of the same. You want something shiny, new, and different – otherwise, well, you wouldn’t be looking. It’s a fair criteria,...
78% of marketing agencies in our most recent Agency New Business survey (conducted by our sister company, RSW/US) stated that their website was either only “somewhat” or “not at all” fully optimized to help them win new business. You can...
At RSW/AgencySearch, our focus is on laying the groundwork for a long, productive relationship between marketers and agencies. As a result, most of what we write concerns the search process itself: what to look for in an agency, how to...
The “season” is the time of year when marketers start thinking about looking for new marketing agencies. Some call it “silly season” because there are marketers that just use it as an excuse to change firms. A New Year means...