Posts filed under: Advertising Agencies
It’s the beginning of a new year, which means a few silly (and not so silly) things: Your last few weeks have hopefully been spent relaxing and recharging with friends and family Your New Year’s Resolutions are likely still alive...
I just left an agency search where the client was insistent on bringing in two agencies I recommended against bringing in. One was very tactical and one was limited in depth of experience in the sector the client operated in....
It doesn’t take a mechanic to recognize most parts of a car. You know a window from a tire, and (hopefully) you know the brakes from the gas pedal. Likewise, any good marketer is able to spot the biggest red...
Thanks to our work on agency searches, we hear a wide variety of questions asking us for tips on how to fine-tune the process. For all the companies looking to make the search easier and more painless, a surprising number...
I’ve been helping marketers look for best-in-class marketing agencies since the start of 2010 when we helped Citrix look for a new digital media planning & buying firm (they’re still working with them today). Not unlike Citrix, the 35+ marketers...
Being too “agency-like” is no longer an advantage for marketing agencies. But being agile and nimble is an advantage for marketing firms. With more marketers moving work in-house and more marketers using project work to “sample” agencies, no longer are...
It’s often said that the only constant is change, and this certainly applies to our world of agencies and marketers. The value of an agency and of a client, for that matter, can now be measured more in its ability...
In a recent Adweek article, they discuss a study that indicates 40% of marketers do not trust their media agency. Partnership trust has declined 11% over the past two years. This is not only a problem for agencies, it’s also...
Is how they look today a foreshadowing of how they will operate tomorrow? I believe that what you see at any point during the agency evaluation process…is what you’ll get if you bring them on board. This is one of...
I’m sure you all have been reading about the move to take agency work and move it in-house. We’ve seen it first hand with the agencies we represent on the agency new business side of our business. On the surface,...