Posts filed under: Advertising Agencies

Key to a successful agency search is focus. Unfortunately, it’s easy to get distracted in today’s “always on” world. And it’s equally as easy to not keep your agency search focused when there are so many possibilities out there. Search...
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We’ve been conducting agency searches for over a decade, and a few times, we’ve seen marketers try to, for lack of a better phrase, “figure it out as they go” when they search for an agency. They use the initial...
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There’s a new trend in vogue for some of marketing’s biggest brands – the bespoke agency. Just within the last few weeks, both Mercedes-Benz and Planet Fitness have moved to handcrafted agencies built by marketing networks Omnicom and Publicis, respectively....
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The In-house Conversation – Minus The Glitz Most of the conversation around marketing trends centers on the “flashier” parts of the industry: let’s be honest, big-budget Super Bowl ads with all their glitz are going to draw a couple more...
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Having played in the Agency-Client Relationship space now for the past 16 years, I’ve seen it all. We work with 50+ different agencies across the nation and talk to 1000’s every month.  I’ve seen agency principals sing the praises of...
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Drop clevelandguardians into your favorite browser and here is what see what you’ll find: While the Cleveland Indians baseball team would have liked for you to find their new logo when completing a clevelandguardians search…no such luck. It’s not the...
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At RSW/AgencySearch, we strive to be the gold standard of agency search consultants. What constitutes a gold medal agency search? Ok, so maybe we’re a few weeks late on the Olympics theme, but the time is always right to give...
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We recently completed a survey among marketers and agencies which, in part, evaluated the technology needs of marketers.  We wanted to understand what challenges were most pressing and then juxtaposition marketer needs to agencies’ use of similar technologies to meet...
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Why is your agency, your agency? Or, in the case of larger rosters, what role does each agency play in your larger plan? If you have a readily available answer, then more power to you. But many times, the answer...
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Finding a best-in-class agency is no easy task. What is easy, is pulling together a list of agencies that show up in searches.  Or building a list of agencies that come to you from referrals. Problem with this approach is...
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