Welcome to the inaugural episode of RSW/AgencySearch’s “A Look Under the Agency Hood,” a video series in which we bring perspective unmatched in the industry to help YOU find better marketing agency partners. In this episode, founder/principal Mark Sneider recounts...

If you’ve been in the marketing world for more than a few years, as I’m sure most of you have, you know that our world of advertising is almost entirely cyclical. This year’s trends are wholly different than last year’s,...

Just finished up a search for a client in the entertainment/hospitality space. It always amazes me that when you put the same ask in front of 3-4 agencies, you get very different approaches to how they address the challenge document...

The New Year is upon us, and with the holiday, of course, comes the resolutions that many of you have made (and hopefully none of you have broken yet!). Whether it’s shedding a few pounds, reading a few more books,...

Too often, marketers or traditional search consultants, don’t take the time to ask agencies the tough questions upfront in a search. There’s a tendency to focus on the functional elements associated with an agency versus diving into the degree to...

Before we dive into this week’s topic, let’s talk a bit about tailored fit and fashion – I promise it will make sense later.   If you’ve ever worn an off-the-rack suit or dress, you know that the result is,...

We have been helping marketers find new agencies since 2010.  All of the searches we have run have some common threads to them. Spending levels Most of the marketers we represent are mid-to-small spend marketers that either don’t have the...

With all the talk about the “shiny new toys” on the MarTech horizon, what often gets lost is making the most of what you’ve got – the platforms already sitting in your existing technology stack. We asked marketers to tell...

In the world of marketing (and business at-large, for that matter), it’s a long-held truth that bigger is nearly always better: big revenue, big accounts, big names…you get the big idea. When it comes to marketing agencies, I say, “let’s...

If you’re looking for a new agency (of any type/size/location), we can help at no cost to you. We’ve done it for major national and regional marketers since 2010. We most often are bringing solid mid-size independent firms into our...