Last week we talked about what to look for in an Agency if you are running the search process yourself. The “must have” Agency is not an easy thing to find, so you need to make sure you’re asking all...
Back in 2007, I asked a group of 20 Agency Principals at a conference in Kansas City to write down their agency’s “elevator pitch”. 19 of the 20 stated that they were “strategic, fun to work with, hard working, and...
Recently, the agency search world has felt rumblings of an unfortunate trend: some agency pitches are becoming an arms race to see who can cut the most cost, rather than who is ultimately going to be the best agency partner...
Marketing agencies generally do a solid job for their marketing clients when it comes to designing and developing a website. They know the importance of things like effective positioning, clarity of communications, user experience, and results-centricity. Again, for the most...
The majority of agency consultants in the market today are part of big organizations with high overhead and only one way of helping you find new marketing agency firms. Flexibility isn’t their thing. They’re more expensive and their process can...
One of the first marketing agency searches we ran in 2010 was for Citrix. After years of working with a big, networked media agency they realized that they were nothing more than a little fish in a great big agency...
The process of finding a new and better agency should be a painful one. “Say what?” you say. Why would I want it to be a painful one? In our world of helping marketers find new and better agencies,...
In a recent article in AdAge about Midsize brands, they talk about the unique needs of brands that are $100M-$1B in size. There are 350,000 of you out there that fall into this space and you know it, the challenges...
Why should you look to us to help you find a new, best-in-class, independent marketing agency? Because we have been working with 100’s of independent marketing agencies as our clients for the past 17 years. We know how to look...
Relying on hope – to find a better marketing agency if your current agency is falling down isn’t the best strategy. Looking at agencies without a clearly defined scope of what you’re after is no way to find your next,...