Monthly Archives: November 2010

I have a brother-in-law (God bless him) that is “Mr. Pot of Gold at the End of the Rainbow”. Always the short-cut and always looking for the next best way to make it big (without having to work too hard...
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Let me start by saying that…yes, this is a little bit of self-promoting, but I really believe that what we have here can add value to the Marketer’s world….ok, onward. “Agencies are fabulous but they aren’t that fabulous.” A quote...
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Last week we talked about what to look for in an Agency if you are running the search process yourself.  The “must have” Agency is not an easy thing to find, so you need to make sure you’re asking all...
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Back in 2007 I asked a group of 20 Agency Principals at a conference in Kansas City to write down their agency’s “elevator pitch”. 19 of the 20 stated that they were “strategic, fun to work with, hard working, and...
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