Monthly Archives: February 2011

“WIFM” – what’s in it for me? Nobody has the time to have to work in order to figure out your story – and nobody wants to hear about you and why you’re so great. What they want is the...
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I was speaking with a principal from a digital firm out West the other day and he provided me with a beautiful analogy on the state of where digital agencies and traditional agencies are going. When there were just black...
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In a recent Ad Age article Michael Bush writes about new consultants popping up that claim to be more ethical and less shameful than agency search consultants that exist today. Quite the battle brewing.  And happy to have them brewing...
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Some agencies start out strong and then lose steam as the relationship matures. Great agencies treat each day as if it’s the first day of the relationship and keep things super fresh. Keeping it super fresh is never easy…but it is a...
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Agencies too often spend too much time talking about themselves when presenting to a prospective client (you) and do little to learn about your problems, challenges, obstacles. This leads to a very one-sided, generic presentation of self…versus discovery of you....
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Digital agencies today are faced with a real challenge.  As digital and social find their way deeper into full service firms, and as full service firms become more sophisticated in playing in the digital space, digital agencies are finding themselves in an...
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