Monthly Archives: February 2011

“WIFM” – what’s in it for me? Nobody has the time to have to work in order to figure out your story – and nobody wants to hear about you and why you’re so great. What they want is the...
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In a recent Ad Age article Michael Bush writes about new consultants popping up that claim to be more ethical and less shameful than agency search consultants that exist today. Quite the battle brewing.  And happy to have them brewing...
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I was speaking with a principal from a digital firm out West the other day and he provided me with a beautiful analogy on the state of where digital agencies and traditional agencies are going. When there were just black...
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Some agencies start out strong and then lose steam as the relationship matures. Great agencies treat each day as if it’s the first day of the relationship and keep things super fresh. Keeping it super fresh is never easy…but it is a...
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