Monthly Archives: June 2011

At this year’s Cannes, there were more ad agencies winning awards for PR and social work than PR firms. Is this a trend (are ad agencies taking over the world), or is it as Ad Age suggests, a phenomena driven...
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This post from Social Commerce Today about Taco Bell’s recent free taco giveaway on Facebook caught my eye. Per the post: When Taco Bell recently decided to offer its 6 million fans a free taco — no strings attached, only...
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Big agencies can get rather lethargic.  They can be pretty predictable.  Sometimes it seems that they are more concerned about delivering to satisfy the parent who needs to satisfy Wall Street, than they appear to care about their clients. Is this the...
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Ok, not quite as bad as that fine lad from NY, but bad nonetheless. When searching for a new agency, make sure you have a good handle on what the agency’s practices are relative to their social media management programs. ...
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Social media is all the rage.  Marketers want to be in it.  Agencies say they can do it.  Nobody knows exactly how to charge for it.  And it’s harder than heck to keep up with. Many agencies talk about their...
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Some good perspective (click here for post) from a recent past new business director on how to get the most from your agency.  Key takeaways are: 1. A brief should be clear or project purpose, requirements, budget and selection process/criteria...
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In a recent Ad Age article, agencies “sound off” and offer advice to clients on things they can do to help improve their own agency-client relationships. The advice is good and is worth a read and some consideration.   The things...
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Watching a marketing agency search all the way till the end is critical to seeing just how engaged a marketing agency really is. I am a big believer in a 360 degree review of agencies when in a pitch/review process....
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