Some good perspective (click here for post) from a recent past new business director on how to get the most from your agency.  Key takeaways are:

1. A brief should be clear or project purpose, requirements, budget and selection process/criteria

2. Build a strong relationship of trust, friendship and respect with your agency

3. Communicate your long-term intentions to get the best price

Too often marketers are spread too thin to take the time to think about how to get the most from their agencies.  Take a step back, offer clear, concise direction, recognize the value of what your agency partner can bring to your world, and give them some sense of your plan – then maybe they won’t look to gauge you with a short-term pricing and work mentality.