Monthly Archives: September 2011

As the head of company that services agencies (by helping them find new business) I know how painful it can be for a firm that is involved in a search to not make the final cut.  They pour their hearts...
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Would you buy a new Chevrolet from a guy who only drives BMWs?  What about taking marriage advice from Newt Gingrich?  People void of credibility in a particular area or void of concrete examples of proof of concept aren’t always...
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Earlier this year, Adweek ran a story off of a survey we at RSW/AgencySearch ran among Marketers.  67% of Marketers stated in this survey they believed that in the future, digital-only agencies would need to diversify into a fuller range of...
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I was on the phone with a reporter from Adweek yesterday and he was telling me about a new tactic that the SRI’s and Pile’s of the world are using during agency searches to help Marketers get a sense of...
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Was with a prospective client the other day on the lead generation side of our business and he made the comment “don’t hire a dog and then do your own barking” – in his world meaning, don’t hire a firm...
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Another thing we often hear when we ask agencies what makes them different and why clients sign them on is “our clients love us and we are very strategic”. While all good – in my mind, this is more of...
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We currently manage the business development efforts for close to 50 agencies – and speak with 100’s every month, so we have a good handle on what’s going on out in the agency world. Important to have the right firm...
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