Monthly Archives: November 2011

I’ve seen advertising publications refer to the end of year/first of the new year referred to as “the silly season”. They call it this because they believe that marketers (you) randomly make changes in your agencies because it’s the “thing...
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11/11/11 marked two special occasions at RSW/US and RSW/AgencySearch. 11/11/11 was our sixth anniversary…which we celebrated with a nice pot luck dinner and a little bubbly. 11/11/11 more importantly marked the end of our 1st annual Soles4Souls campaign.  With the...
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Just completed a post the other day that focused on trying to not let your emotions get the best of you when searching for an agency. I take that all back…I am emotionally charged by what agencies may bring us...
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In a recent article by Andy McMains at Adweek, he reports that the small independent firms that are part of the Worldwide Partner agency network are particularly pessimistic when it comes to the outlook for the business of marketing and...
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Searching for a new agency is no easy business.  I read a stat recently that said there are over 70,000 agencies (of varying types and sizes) in the U.S.  While there were many that fell off the radar during the...
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In our most recent RSW/AgencySearch survey among agency principals and marketers, 67% of agencies surveyed stated that most of the new business coming their way (from new and existing clients) is digital in nature.  While the day of the traditional...
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