Monthly Archives: April 2012

When Leo Burnett left his Agency, he told employees that in order for the Agency to succeed long-term, they needed to continuously add value to their clients’ lives otherwise they would just be like everyone else. They needed to be...
Continue Reading →
Came across a group recently that might be of benefit to you, the Marketer. With increasing pressure on generating solid returns on production, media, and advertising investments, I thought these services offered some very unique solutions that can help you...
Continue Reading →
This is how you want your agency to think and work and create:    Click there ↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓ INNOVATION Marketers tell us in our surveys that the #1 reason they look for a new Agency is because their Agency isn’t proactive. You want...
Continue Reading →
The infamous RFI (Request for Information) is often the first step in a search process (after defining scope of search and finding the initial set of agencies). Problem with many RFIs is that they are just that, a request for...
Continue Reading →
Recently had a conversation with a VP Marketing about their needs and challenges as it relates to their marketing and agencies. This particular company has been using a lot of agencies, each with their specific specialization. While it’s true that...
Continue Reading →
Looking for your input on an issue… During the heat of the recession in 2009, Marketers were blindly jumping on board the digital train without a lot of consideration for strategy, return on investment, or integration of the platform into...
Continue Reading →
I recently had an opportunity to listen to Tim Williams speak about the future role of agencies and the fear that many agencies share – that their value is becoming more and more difficult to define. As marketers can crowdsource...
Continue Reading →
It was so much simpler when I was growing up. Three TV Networks, no cell phones, 15% media commissions, agencies driving the client relationships. And it was so much simpler…even just six or seven years ago. There was the internet...
Continue Reading →