Monthly Archives: October 2012

Planning on putting out an RFP or a simple request for information to a group of agencies? You may not know it now, but if you push out too many of them or make your “survey” too long, you’ll have...
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I write a lot about the importance of marketers taking their time and defining the parameters of what THEY want in a new firm. It’s important to lay out the specs of what you’re searching for, the skill sets you...
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In our most recent survey (to be released this week), we asked marketing agencies if obtaining new business was harder than it was last year. Close to 40% of marketing agency principals in the survey said “yes”, it is harder to obtain...
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In this year’s BOLO digital conference in Arizona, there was a lot of discussion about building content with the consumer, not the brand, in mind. Agencies and marketers talked a lot about how we need to be thinking about how...
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Recently attended the BOLO digital agency conference in Scottsdale, Arizona.  Rather nice place to be in October.  And rather good conference. Learned a lot about what agencies and marketers are thinking in the social and digital space.  I’ll post on...
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I have carried an Ad Age article (dated July 31, 1995) around with me since the day it was released, posting it on the various walls of marketing and marketing service companies I have worked for. It currently sits on...
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Some in the marketing agency business call the end of a year and into the first part of a new year: Silly Season. They call it that because they feel that marketers at times irrationally mix-up their agency portfolios just...
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Jay Bear, ex-Off Madison Avenue agency owner and now social media guru was the keynote speaker at last week’s BOLO digital agency conference in Arizona. His presentation focused on the principle of YOUtility, believing that all agencies need to follow...
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Recently attended the BOLO conference in Scottsdale – a digital marketing conference that featured a number of great speakers on both the agency and client side. Interesting presentation given by an agency guy out of Iowa who has been extremely...
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I’m on this “what great agencies should do” kick. One of them is never stop selling. I’ve had a few marketers come to me of late, frustrated with the fact that their agency has stopped bringing them new ideas. Or...
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