Monthly Archives: November 2012

All of the marketers that come to RSW/AgencySearch (to help them find a new marketing agency), have tried to look for an agency on their own in the past. While this certainly can prove successful, the time required to properly...
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It surprises me that a marketing agency would use tactics like these.  If you ever see an approach like this from an agency trying to win your heart…see below for the proper response (hint: run). Here’s the first of the series...
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In 2010, we established a relationship with Soles4Souls and have since contributed over 6,000 slightly worn shoes with the help of generous agency contributions. We chose Soles4Souls not only because it’s a worthy organization, but also because our agency clients...
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Of course the Agency wins…right?  They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think the answer is,...
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There are a number of signs that can present themselves suggesting it might be time to look for a new agency.   They include: Your agency has switched key account people more than once in just a few years Your...
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Finding a good marketing agency is never an easy task. It typically takes a lot of time and attention to accomplish what can be a life changing, career changing, and business changing event. Looking at lists of agencies is an...
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Last week Adweek published an article featuring our latest survey. A couple of months ago, Adweek asked us to probe specific questions related to Marketing Agency reviews. They were seeing trends that suggested marketers were puting more attention on things...
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In our latest National survey among marketing agencies and marketing executives, marketers tell us that they prefer to learn about new agencies via more traditional methods versus some of the newer social platforms on the market today. As marketers point...
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In our latest survey, marketers once again tell us that marketing agencies talk too much. 73% of all marketers surveyed said agencies spend too much time talking about themselves and not asking smart questions to better get to know the...
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In our latest National survey among marketing executives and agency principals, marketers told us a few things that prefer to see from agencies when in pitch or presentation situation – some of which they seem to rarely get. Here are a...
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