Monthly Archives: December 2012

Guest post by Tracy Lewis (@Tracy_J_Lewis) a consultant at PR 20/20 and community manager for Marketing Agency Insider In the grand scheme of things, most clients don’t care if you published eight blog posts last month or wrote a stellar...
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If you are really serious about finding the best agency you possibly can, do yourself a favor and don’t just ask your typical set of questions in an RFI. Break out of the mold. Fine and important to ask questions...
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Twitter users interested in finding out how many of their followers are fake now have a free tool to aid them in their investigation. A social media analytics company called Socialbakers is offering Fakefollowers, a free tool that the company...
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The industry is awash in terms that might have meant something at one point but since then have lost all meaning as they slid into jargon land. We’ve all heard them before. “Engaging,” “premium” and “inspire,” for example, are just...
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What the heck is going on here? Have consumers lost their minds? What happened to the print ad, the network TV station, the direct mail piece? What’s with all these consumers turning to social for things to better their lives?...
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In a recent post by Jeff Rosenblum, he states that “Small Agencies are Crushing Big Ones”.   While I fundamentally agree with many of his points as to why smaller agencies can give marketers a solid advantage over larger agencies, to suggest that...
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We have all seen it. We actually may have been one at some point in time. In fact, you may be one now. An Agency Energy Zapper. It’s a terrible syndrome that benefits no one:  Marketers sucking the life out...
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