Monthly Archives: February 2013

Changing agencies can be a major undertaking – if you let it be. You got to move intellectual capital, physical capital, restart relationships…it’s like meeting and moving in with a new significant other…a lot of effort for what you hope...
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Simple post about the need to not only have a core group of people leading the process when looking for an agency, but also important to only have key folks driving the train once you find a firm. I’ve seen situations...
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Agencies often think that because they’re strategic and hard working that this is something that differentiates them from other agencies on the planet. Agencies believe that because they don’t bait and switch and Marketers will only work with senior talent...
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The last two searches we’ve managed (one for Mercy Health in Michigan and the other for Legrand) – while different in a good number of respects, were very similar in how they ended up. This agency really knows its stuff! In...
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