Monthly Archives: March 2013

In this first of a series of three videos, RSW/AgencySearch discusses the issue of Agency Specialization from its latest National survey among marketers and agencies. Click on the image below to view the video: We were somewhat surprised when we...
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What sort of agency search criteria do marketers use when selecting agencies? Agencies think cost plays a much more significant role in the selection process than marketers suggest.What are the implications for you – as you look at firms? Does...
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I have to admit, I was somewhat surprised when I read our latest National survey among Agencies and Marketers: 2013 RSW/AgencySearch Agency-Marketer National survey. We always knew that agency specialization was important. We see it every day when we represent...
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