Monthly Archives: November 2013

I’m on the final phase of a marketing agency search for a liquor marketing client. We had three marketing agencies in the final pitch presentation. As the 4A’s and the ANA had requested, we spelled out the requirements very specifically...
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Earlier this year we partnered with the Mirren Business Development Group to develop a “definitive guide” to agency new business development tools. I should have shared it with you then…but didn’t think to do it. Just stumbled back across the...
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Ok…originally was just going to write this post from the perspective of the marketer – and talk about how marketers need to treat agencies just like they’d like to be treated during a marketing agency search – with respect, openness,...
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Was at the BOLO digital agency conference in Arizona in October this year and was listening to Gareth Kay, Chief Strategy Officer at Goodby, Silverstein & Partners talk about different difficult issues the industry is facing and what he believes...
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Leo Burnett is my idol. In the sense that his philosophy is what has guided me in the development of both our RSW/US Agency business and our RSW/AgencySearch business. In his valediction speech, Burnett speaks of the need to maintain...
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We recently picked up a client on the RSW/US, Agency New Business side of our world that is focused on programmatic marketing. They aren’t an agency…they just offer the technology. They work directly with advertisers and some agencies to help...
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In a recent article in Ad Age, the author notes that there are many agencies turning their backs on RFIs and RFPs that are simply unrealistic – in terms of fees, time to execute, and ownership of intellectual property. And...
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