A half a dozen years ago, the challenge for PR firms was: who owned social media? The traditional agency, the new up and coming social media firms, or PR agencies? PR firms, historically the kings and queens of content, were...
A good strategic agency partner understands that the underlying foundation of any good relationship is solid ROI increases for both parties involved. To achieve this shared partnership ‘goal’, marketers must have a solid grasp of their objectives, their challenges, and...
Think small…get small holds true for marketing agencies just as much as it holds true for marketing clients. We just found out that one of our marketing agency clients won a major piece of business with a firm many hundreds...