Monthly Archives: September 2016

  • challenge for PR firms
A half a dozen years ago, the challenge for PR firms was: who owned social media? The traditional agency, the new up and coming social media firms, or PR agencies? PR firms, historically the kings and queens of content, were...
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  • strategic partners
A good strategic agency partner understands that the underlying foundation of any good relationship is solid ROI increases for both parties involved. To achieve this shared partnership ‘goal’, marketers must have a solid grasp of their objectives, their challenges, and...
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Think small…get small holds true for marketing agencies just as much as it holds true for marketing clients. We just found out that one of our marketing agency clients won a major piece of business with a firm many hundreds...
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