In our latest 2017 New Year Outlook Survey Report, marketers tell us a number of things about their plans for investing in their business – and specifically, their plans to invest in technology. Things that should concern many agencies. 74%...
I have been running/managing RSW/AgencySearch now for 6 years, helping marketers with agency searches. Of the 30 searches we’ve run, almost half have occurred post a marketing client having tried to manage their search on their own. They either started...
In the final phases of an agency search for one of the nation’s largest credit unions and once again, I was amazed. I had an opportunity just this past week to sit through three pitch presentations from three agencies that...
In our latest 2017 New Year Outlook Survey Report, 64% of marketers tell us they are moving some of their marketing and agency business in-house. Agencies tell us the same. While in-house agencies can be a great way to cut...
Agency searches can be a painful process…if you let them be that way. They can (and should) be fun and exciting and rewarding experiences if managed correctly. Just like any process, it all boils down to making sure that what...
When I say “AD”, what do you think of? I’m guessing that you immediately go to advertising…watching an ad. Today, when I talk A & D, I’m thinking more in terms of Analytics and Data, two critical elements to the...
Agencies of the future have to be a thing of today. Long gone are the days a marketing agency can rely on ad buys to fatten their coffers each year. No, we are living in the days of digital marketing,...
Due diligence in an agency search is critical to the ultimate success of a great marketing agency partnership. I spent my entire last Saturday (and a good part of Monday) scouring nearly 250 websites for a search we’re managing for...
Back in the day, finding a new agency required work. Today, finding a new agency is easier than ever. And I’m not plugging our no-cost search firm here…”believe me”. What I am talking about is the new world order called...
Align before you search. Look before you walk. Some of this is self-serving, but frankly most of it is intended to help the marketer as he/she starts looking for a new marketing agency. Self-serving in that going back and forth...