Are you and your agency thinking about your hospital brand like it’s a consumer packaged goods brand (e.g. like Crest, or Coke, or Tyson)? There really is no reason not to be thinking about it in those terms. Consumer brands...

In our 2018 RSW/AgencySearch New Year Outlook Report, we unearthed changes and shifts in the market that might have bigger, full service shops a bit concerned. Today, more so than years past, marketers are looking to fill voids left by...

The chance I take as an agency search consultant when I manage a search for a marketing client is that I risk not making a dime. Not a position many would want to put themselves in! When a marketer engages...

In our recently released, 2018 Marketer-Agency New Year Outlook Report, marketers and agencies are not aligned when it comes to the importance of measuring ROI. Marketers expect and want to be able to justify all of their spending. 77% of...

In this week’s Adweek, they featured an article we wrote about the impact marketing agencies are feeling as a result of the changing nature of your world, marketers. To read the Adweek article, click here. The changing marketer landscape has...

In our most recent agency-marketer business report 67% of marketers tell us that they feel that marketing agencies (in general) are keeping up with the “modern world”.  Overall sounds pretty good. Even better…81% of you marketers feel that YOUR agency...

In our most recent survey (to be released next week) we see some evidence that marketers and agencies are beginning to feel that the shiny object called Virtual Reality may not be all that it was originally cracked up to...

Changing out marketing agencies can be a handful. There are personalities that have to be dealt with (both the old and the new firm).  There are assets that have to be transitioned.  There’s intellectual capital that goes away and needs...

It’s like returning to the Ant Farms of our childhood as we turn to the fifth important animal trait that your marketing agency needs to possess to future-proof your business, as well as  theirs. One reason ants are inspirational is...

Is your agency a Mountain Goat? We survey you Marketers regularly, and one of the questions we often ask is: please assess your agency’s ability to keep pace with the evolution of digital marketing. With only 47% of Marketers saying...