The dating metaphor is well worn in our world of agency searches, but it’s tough to ignore the parallels: an agency that’s a perfect match for one brand might be a complete non-starter for another. Marketers are quick to look...
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We’ve all seen it before…the ole bait ‘n switch.  Agencies bringing out all the stops during a presentation…lulling marketers into a false sense of feeling like they are (and will always be) #1 in the eyes of the agency. Then...
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I recently started a new marketer interview series called “The Marketer’s Edge”.  We’ve released 1 episode and have recorded 8.  We’re anticipating a new release every week.  We have 8 more already scheduled.*  Many of these marketers use in-house teams....
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Agency burnout is nothing new. Creatives have been burning the candle at both ends forever. And as I’m sure some of you reading this can attest, either from dealings with agency staffers or a previous professional life of your own....
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In celebration of my favorite day of the year (Valentine’s Day) tomorrow, this post is partially about falling in love. Falling in love during your search Don’t fall in love with an agency’s slick  presentation or heartwarming sizzle reel.  Be objective...
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In this year’s 2022 New Year Outlook survey we asked marketers and agencies about the use of in-house agencies. With one exception, signs point towards the trend we saw in last year’s report: marketers’ reliance on in-house agencies seems to...
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This year’s 2022 New Year Outlook Report appears to be all about the contrasts – particularly in some areas of spending expectations. Last year brought an unwelcome helping of gloom and doom from marketers, as only 41% expected to see...
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Could there be a potential shift in the sphere of influence when it comes to the marketer-agency relationship? The symbiotic advertising agency/marketer relationship has always been fraught with a certain level of division.  But as RSW’s 2022 New Year Outlook...
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In our recently released 2022 New Year Outlook Report we interviewed both marketers and marketing agencies to get their perspective on what 2022 might look like. To download the 2022 New Year Outlook Report directly, click here   In the...
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Agencies have to always be on their game. They have to always be on the hunt to find new business from you, the marketer, and they always need to be pleasing you, the marketer, when they engage with you.  It’s...
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