Posts filed under: Uncategorized

It has been a long time coming, but we at RSW/AgencySearch finally launched our new website. Not only have we made it easier to navigate, but we’ve included some marketing and agency testimonials, more survey reports about agencies and marketers,...
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  • Agency PItch
The agency search pitch can be a tricky thing.  If you don’t play it right, you won’t get what you need to help you effectively evaluate the firms you’ve brought in to vie for your business. The best thing to...
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I try and keep the posts I write very value-added…meaning they are intended to be helpful to you, the marketer. But I have to share…what was for me, a once in a lifetime experience. I got to spend Christmas Eve...
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Creating the perfect marketing agency search is no easy task. Especially when time is in short supply, information is incomplete, and change is needed now. I have had the opportunity to sit through close to 100 final pitch presentations over...
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It’s true that breaking up is hard to do…no matter who’s (or what’s) on the receiving end of the break-up. It’s particularly never any fun when it’s a marketing agency.  Just like a real romantic relationship…it started strong…it looked so...
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If you’re a marketer and you want a new agency, you can’t just sit back and do nothing and expect prospective agencies to give you great work during a final pitch presentation. I was talking with one of our new...
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Recently presented to 15 marketing agencies at a CLOSE meeting in San Francisco. CLOSE meetings are for Omnicom agencies and this particular meeting had about 15 different agencies in attendance. The purpose of CLOSE meetings is to give each of...
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Ad Age recently featured a story about an Agency Search panel conversation that took place at this month’s Mirren Business development conference in New York. A group of Agency Search consultants talked about the problems with today’s agency search world, specifically...
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I’ve seen it too often…during my 10 years as a CPG Marketer…during my 10 years working in the Agency world…and now as the head of a National Agency Search Firm: Lack of Alignment Clustering Up a Search for a New Agency...
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Not too long ago there was a shift in power between retailers and marketers. The shift was driven by the fact that retailers owned the space and they muscled it up.  Marketers had little say, and in the end what they were...
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