Posts tagged with: agency search consultant

At RSW/AgencySearch, our focus is on laying the groundwork for a long, productive relationship between marketers and agencies. As a result, most of what we write concerns the search process itself: what to look for in an agency, how to...
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The “season” is the time of year when marketers start thinking about looking for new marketing agencies. Some call it “silly season” because there are marketers that just use it as an excuse to change firms.  A New Year means...
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The conversation around internal creative teams vs. outside agencies is one that’s been an ever present theme in our world for years now. While some might say that in-house marketing is making the agency obsolete, and others say that the...
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Welcome to the third episode of RSW/AgencySearch’s “A Look Under the Agency Hood,” a video series in which we bring perspective unmatched in the industry to help you find better marketing agency partners. In this episode, founder/principal Mark Sneider talks...
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Welcome to the second episode of RSW/AgencySearch’s “A Look Under the Agency Hood,” a video series in which we bring perspective unmatched in the industry to help YOU find better marketing agency partners. In this episode, founder/principal Mark Sneider discusses...
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Just finished up a search for a client in the entertainment/hospitality space. It always amazes me that when you put the same ask in front of 3-4 agencies, you get very different approaches to how they address the challenge document...
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Too often, marketers or traditional search consultants, don’t take the time to ask agencies the tough questions upfront in a search. There’s a tendency to focus on the functional elements associated with an agency versus diving into the degree to...
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In the world of marketing (and business at-large, for that matter), it’s a long-held truth that bigger is nearly always better: big revenue, big accounts, big names…you get the big idea. When it comes to marketing agencies, I say, “let’s...
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Long agency review lists might sound like a great thing to many…but in reality, they are no good for anyone. My desire when shopping is to want to look at as many options as possible before making a decision. I...
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Does managing your roster of marketing agencies feel like you’re operating a well-oiled machine, or is it more like herding cats? As demand for specialized agencies continues to grow, the reality is that a well-rounded suite of capabilities is best...
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