Posts tagged with: agency search consultant

I’ve been helping marketers look for best-in-class marketing agencies since the start of 2010 when we helped Citrix look for a new digital media planning & buying firm (they’re still working with them today). Not unlike Citrix, the 35+ marketers...
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  • All about me
If you’re like most marketers, you probably get a large number of calls each week from marketing agencies. It can be annoying, I’m sure.  But if you look and listen carefully, it’s pretty easy to sort out the agencies that...
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If you’re looking for a new marketing agency, why put yourself through the pains of doing it on your own? It’s likely you have no time.  And it’s likely you don’t have the full view of all the possible best-in-class...
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So here you sit…mid-way through the year and your business is just alright. You’re thinking about changing your marketing agency, believing that a move like that could be your ticket to a better tomorrow…or at least make you look good...
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  • marketers looking inward
According to a recent article Advertising Week 360, titled “Marketers are turning inward, making specialists more important than ever“, more and more marketers are moving parts of their media and marketing activities in-house to improve speed-to-market and transparency. What this...
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Does your marketing agency really understand your credit union brand? Does your marketing agency treat you in a way that allows them to put you in a space that is unlike any other credit union offering in the market. I’m...
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  • Managing-supply-and-demand
Ran across a great piece in Adweek the other day called “Why Traditional Agency Model is Struggling to Keep Up With Demand”. Here are some of the highlights that might prove relevant to your agency relationships: “The agency of the...
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  • Truth
Spoke with a brand new client the other day who shared with me his feelings about our claim of “no cost”. He said, “I have to admit, the ‘no cost/high value’ claim felt a little suspect to me.” He went...
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  • positioning
Ever looked at a marketing agency website and try to determine what their positioning is? I just left a marketing agency conference in Nashville (quite the exciting town!).  Topic was agency positioning. One of the things David Baker, the consultant...
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  • agency search consultant
The chance I take as an agency search consultant when I manage a search for a marketing client is that I risk not making a dime. Not a position many would want to put themselves in! When a marketer engages...
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