Posts tagged with: agency search consultant

Does your marketing agency really understand your credit union brand? Does your marketing agency treat you in a way that allows them to put you in a space that is unlike any other credit union offering in the market. I’m...
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  • Managing-supply-and-demand
Ran across a great piece in Adweek the other day called “Why Traditional Agency Model is Struggling to Keep Up With Demand”. Here are some of the highlights that might prove relevant to your agency relationships: “The agency of the...
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  • Truth
Spoke with a brand new client the other day who shared with me his feelings about our claim of “no cost”. He said, “I have to admit, the ‘no cost/high value’ claim felt a little suspect to me.” He went...
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  • positioning
Ever looked at a marketing agency website and try to determine what their positioning is? I just left a marketing agency conference in Nashville (quite the exciting town!).  Topic was agency positioning. One of the things David Baker, the consultant...
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  • agency search consultant
The chance I take as an agency search consultant when I manage a search for a marketing client is that I risk not making a dime. Not a position many would want to put themselves in! When a marketer engages...
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