Posts tagged with: finding better agencies

Just finished up a search for a client in the entertainment/hospitality space. It always amazes me that when you put the same ask in front of 3-4 agencies, you get very different approaches to how they address the challenge document...
Continue Reading →
The New Year is upon us, and with the holiday, of course, comes the resolutions that many of you have made (and hopefully none of you have broken yet!). Whether it’s shedding a few pounds, reading a few more books,...
Continue Reading →
Too often, marketers or traditional search consultants, don’t take the time to ask agencies the tough questions upfront in a search. There’s a tendency to focus on the functional elements associated with an agency versus diving into the degree to...
Continue Reading →
You may have heard some buzz recently about “the disappearing CMO”. In case you haven’t, the sentiment is that the term “marketing” is outdated as a catch-all term.  In addition, the responsibilities that once fell to the CMO are now...
Continue Reading →
Before we dive into this week’s topic, let’s talk a bit about tailored fit and fashion – I promise it will make sense later. If you’ve ever worn an off-the-rack suit or dress, you know that the result is, well,...
Continue Reading →
We have been helping marketers find new agencies since 2010.  All of the searches we have run have some common threads to them. Spending levels Most of the marketers we represent are mid-to-small spend marketers that either don’t have the...
Continue Reading →
With all the talk about the “shiny new toys” on the MarTech horizon, what often gets lost is making the most of what you’ve got – the platforms already sitting in your existing technology stack. We asked marketers to tell...
Continue Reading →
In the world of marketing (and business at-large, for that matter), it’s a long-held truth that bigger is nearly always better: big revenue, big accounts, big names…you get the big idea. When it comes to marketing agencies, I say, “let’s...
Continue Reading →
If you’re looking for a new agency (of any type/size/location), we can help at no cost to you. We’ve done it for major national and regional marketers since 2010. We most often are bringing solid mid-size independent firms into our...
Continue Reading →
Ready or not, the Age of MarTech has arrived. Just a few short years ago, there were 100 platforms in the market.  Fast forward to today, and there are over 7,000. Each promising to bring an entirely unique, and  “completely...
Continue Reading →