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Why Agencies Matter

The move to in-house creative teams. The takeover by AI. The question of digital agencies’ relevance. Marketers cutting back on...

The Great Agency Reset

I recently read an article in Ad Age about how the “Great Resignation” that occurred during the pandemic is now...

CMOs Are Facing an Existential Crisis

Looking for a new marketing agency to help you avoid your own existential crisis?  Our team at RSW/AgencySearch can help...

Ai Ai Oh No

AI is overtly or covertly making its way into many professionals’ everyday work, especially in marketing. Many professionals also believe...

What Marketers Want. What They Get.

          This is a story about a recent final pitch presentation I oversaw for marketers at...

Marketers: Help Us Learn!

RSW/AgencySearch is a no-cost way for marketers to find best-in-class agencies (of any type/size/location). Each week we post content about...

A Better Looking ’24

RSW/AgencySearch is a no-cost way for marketers to find best-in-class agencies (of any type/size/location). Each week we post content about...

You’re Killing Your Business and Your Agencies

Let’s hope that what we’re hearing more of is true, so the season can be one of happiness and not...

Optimism or Pessimism?

The 2008 recession was a challenge for many agencies and their clients. The 2020 pandemic was an even bigger challenge...

It’s Not Just An AI Thing

AI seems to be all the rage among agencies and marketers. We’ve seen some agencies start to apply the technology...

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