Newsletter Sign-Up

Finding Better Agencies Blog

sep 22

Think Small….Get Small

Think small…get small holds true for marketing agencies just as much as it holds true for marketing clients. We just found out that one of our marketing agency clients won a major piece of business with a firm many hundreds of miles away from their shop.  The agency had historically had most of its business […]

read more

aug 31

6 Signs That It’s Time to Change Your Agency

Hiring a marketing agency is one of the most important decisions you make for your business. The relationship has huge potential to impact your bottom line. In a perfect world, you find an agency that meets all of your needs and more. But in reality, these relationships don’t always last. Here are 6 signs that it’s […]

read more

aug 31

The Tired Agency

Agencies get tired. The people get tired. So the account tires. Why is that? I suspect there are a few reasons why this happens: The creative team and account team gets bored. They might like you as people, but they’re tired of putting together the same ads in the same industry year after year. I’ve […]

read more

aug 30

Leo Burnett’s Valediction Still Rings True Today

Leo Burnett was…and still is, right. Leo Burnett told his agency when he was leaving in 1967: “when the apples become apples for eating and they don’t represent the core, the essence of who we are…it is then time to take my name off the door”. Burnett, the agency, had a bowl of apples at […]

read more

aug 26

What I Tell Agencies: How to Win a Pitch

For some, it comes naturally. For others, delivering a winning pitch is a learned skill. For those who fall into category number 2, here are 5 tips on how to win an agency pitch I often give agencies when they are involved in searches we manage for marketing clients: #1. It’s not about you Nothing worse […]

read more

aug 25

Success Is a Two-way Street: Why Marketers and Agencies Have to Step Up

To be successful marketers and agencies must work toward their goals in tandem. Great outcomes don’t just come from great work.  It’s important that the marketer-agency relationship is set up to facilitate success from the get-go. After all, success is a two-way street, and agencies and marketers have to step up to make a relationship […]

read more

aug 16

Finding Better Marketing Agencies for Your Brand Image

When the time comes to give your brand image a makeover many businesses choose to hire an outside agency to handle this task due to their industry knowledge and experience. However, you can’t just go and choose any old agency. You want to be sure that the agency that you partner with is going to […]

read more

aug 11

Agency-Client Relationships – More Important Today Than Ever Before

The marketing landscape has changed so much over the last decade. I tell my marketing agency clients that they all do the same stuff – basically.  What really sets agencies apart is their thinking, strategy, proactive management of their client’s business – as well as their passion, energy, excitement for their client’s business. Agency-Client Relationships […]

read more

jul 26

What to do with all those agency phone calls, emails, letters?

If you’re like most marketers, I’m guessing you get inundated with agency phone calls, emails, and letters sent from folks trying to get your attention. While I’m sure it can be a real pain in the you know what…there are things you can do to sort out the good from the not so good – […]

read more

jul 19

When Too Many is Too Much

Ok…I know the title of this post is somewhat nonsensical, but that’s purposeful. Wanted to emphasize the point that looking at too many agencies when in a review of new firms – simply isn’t a good thing. When I hear about agencies getting involved in searches where there are 10+ agencies being looked at – […]

read more