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Finding Better Agencies Blog

may 26

The Little Things That Matter in An Agency Search

It’s the little things that (also) matter in an agency search. I just completed three sets of final pitch presentations for three separate searches we are running.  Two in the franchise space and one in the banking/credit union space. In all three cases, there were little things that either helped push an agency ahead or […]

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may 26

Technology and Your Agency Partner – Are They Changing At the Same Pace?

In this short, 2 minute video, RSW/AgencySearch Owner and President Mark Sneider discusses marketing Technology and your agency’s readiness. Click on the image or link below to view this video: Technology and Your Agency Partner Your agency needs to be playing a central role in evaluating and introducing new platforms for you to consider.  If […]

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may 05

Chemistry in an Agency Search is Key

Chemistry in an agency search is key. Finding the right chemistry with the right agency is almost as important as finding the right agency with the right set of experiences and expertise. I hear this a lot on the agency side too.  Agencies wanting to find the right client that works well for them.  Trouble […]

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apr 21

How To Think About the Agency Search Pitch

The agency search pitch can be a tricky thing.  If you don’t play it right, you won’t get what you need to help you effectively evaluate the firms you’ve brought in to vie for your business. The best thing to do, at least I believe, is to think about your business challenges and build the […]

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apr 07

Two Very Interesting Things Happened This Week – #2

Two very interesting things happened this week in the world of marketing agencies. One dealt with the whole Pepsi/Kendall Jenner thing.  Talked about that in the previous post. The other interesting thing was Marc Pritchard’s speech at the 4A’s Transformation Show in L.A. In this speech, Pritchard called for greater simplicity. He called for a […]

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apr 07

Two Very Interesting Things Happened This Week – #1

Two very interesting things happened this week in the world of advertising agencies that might cause a marketer to take pause. These things might cause a marketer to ask whether or not the direction they are moving in with their agency really makes good sense. The first has to do with our friends at Pepsi.  […]

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mar 31

Short Cut = Short Circuit

Short cut a search and your search (or the agency) is certainly going to short circuit. I know from conversations had with marketers that they often wait until what they feel is the last minute to decide it’s finally time to look for a new marketing agency. Then the race begins and the view of […]

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mar 31

Mad or Rad. Stuck in the Past or Prepared for the Future

Which is your agency?  Stuck in the past or prepared for the future? Let me make it easy on you to do a quick check of your own agency and the relationship you have with them. Take a look at this part retro, all facts, side-by-side comparison of the agencies that have it all together […]

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mar 24

Open Communication Key to A lot of Things

I started RSW/AgencySearch with the objective of giving marketers of good name, but not huge spends, an opportunity to use an organized search process without having to pay a dime. I also started it because I saw a lot of agencies getting involved in some pretty bad searches: cattle calls, mass conference calls, limited communication […]

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mar 24

Does Your Marketing Agency Have the Will to Survive?

I just completed a webinar with about 100 marketers in attendance that spoke to some of the critical factors that will help determine whether or not your agency will survive – or at the very least survive their relationship with you. With today’s environment changing at speeds well in excess of where they have been […]

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