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Finding Better Agencies Blog

feb 16

Technology is Changing. Is Your Agency?

In our latest 2017 New Year Outlook Survey Report, marketers tell us a number of things about their plans for investing in their business – and specifically, their plans to invest in technology. Things that should concern many agencies. 74% of marketers see their demands for marketing technology, increasing over the course of the next […]

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feb 16

Marketing Agency Searches – Never Manage Alone

I have been running/managing RSW/AgencySearch now for 6 years, helping marketers with agency searches. Of the 30 searches we’ve run, almost half have occurred post a marketing client having tried to manage their search on their own. They either started and simply could finish because it became far too overwhelming. Or they couldn’t manage all […]

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feb 10

It Never Ceases to Amaze Me

In the final phases of an agency search for one of the nation’s largest credit unions and once again, I was amazed. I had an opportunity just this past week to sit through three pitch presentations from three agencies that all met the criteria of what we were looking for to support his client’s business. […]

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feb 03

Our Skin in Your Game

Some would call us crazy. Who in their right mind would work for you for 2+ months without a guarantee of making any money?   We would (and do) when we manage marketing agency searches for marketers like you. In 2010 I decided to start an Agency Search Firm, with the goal of managing searches […]

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jan 27

2017 New Year Outlook Survey Report

The 2017 RSW/AgencySearch New Year Outlook survey was completed by 200 marketing agency executives and senior level marketers across the United States and Canada during December, 2016. The agency sample came from our RSW/US database of over 10,000 marketing service agencies in the U.S. and Canada ranging in size from under $1M in capitalized billings […]

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jan 27

In-House Limitations

In our latest 2017 New Year Outlook Survey Report, 64% of marketers tell us they are moving some of their marketing and agency business in-house. Agencies tell us the same. While in-house agencies can be a great way to cut costs, streamline communication, and control processes, they do have their limitations. In-house agencies can be […]

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jan 19

No Point in Making it Painful

Agency searches can be a painful process…if you let them be that way. They can (and should) be fun and exciting and rewarding experiences if managed correctly. Just like any process, it all boils down to making sure that what you put into the process is good quality stuff. Good things in…great stuff out. Bad […]

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jan 13

This AD is an Entirely New Animal

When I say “AD”, what do you think of? I’m guessing that you immediately go to advertising…watching an ad. Today, when I talk A & D, I’m thinking more in terms of Analytics and Data, two critical elements to the survival of marketers and their agency counterparts. If you don’t have a strong marketing partner […]

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jan 13

How Agencies of the Future Will (have to) Operate

Agencies of the future have to be a thing of today. Long gone are the days a marketing agency can rely on ad buys to fatten their coffers each year. No, we are living in the days of digital marketing, data-driven analytics, and knowledge experts who work as a team in marketing agencies today. It […]

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dec 16

What They Do Today Will Bite (or Benefit) You Tomorrow

I am a big believer in the “What They Do Today Will Bite (or Benefit) You Tomorrow” philosophy when searching for a new marketing agency. What do I mean by this you ask? What the agency does at every step of the review process is a reflection of how they will operate when you bring […]

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