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Finding Better Agencies Blog

dec 09

Finding a New Agency Has Never Been So Easy!

Back in the day, finding a new agency required work. Today, finding a new agency is easier than ever. And I’m not plugging our no-cost search firm here…”believe me”. What I am talking about is the new world order called the Project Search. More and more of the agencies we represent on the agency new […]

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dec 02

Look Before You Walk…Align Before You Search

Align before you search.  Look before you walk. Some of this is self-serving, but frankly most of it is intended to help the marketer as he/she starts looking for a new marketing agency. Self-serving in that going back and forth to try and truly understand what a marketer wants when looking for a new agency […]

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nov 18

Trouble in Paradise for Agency-Client Relationships

Is there trouble in paradise?  Are marketers and marketing agencies headed for splitsville? What steps can be taken to transform a dysfunctional relationship to one that is more productive and keeps everyone happy? Evolve Or Perish Throughout North America and Europe, industry studies revealed that by not responding to the evolution of the brand/agency relationship, 60% of participants […]

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nov 18

Marketing Used to Be So Simple…So Easy

It’s a given that technology is going to drive the marketing of tomorrow. The key to success is knowing what technology and applications are going to be the winning venues for reaching consumers. Marketers have to meet consumers on the ground that they choose. More and more that ground is found in real time on […]

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nov 11

Marketing Lessons According to Trump

So what marketing lessons can we learn as marketers and advertisers from the last 18 months? That bombastic wins the day? That division is the way to go? That hateful rhetoric is smart marketing? Don’t think so. What he has shown us is the importance of defining a positioning and staying true to a positioning […]

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nov 04

Four Things To Consider When Finding A Better Marketing Agency

A quick Google search will tell you there is no shortage of marketing agencies out there poised and waiting to find new clients. However, finding a marketing agency that is best equipped to serve your company’s unique marketing needs can be more complicated, and let’s face it, overwhelming. It is important to find an agency […]

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nov 04

Keeping Marketing Skills Current & Relevant

The number one problem marketing managers and agencies claim they are losing sleep over is that they are understaffed. Often this is another way of saying that, although technically they are staffed to capacity, many of their marketers lack the necessary skills and experience demanded by the latest digital marketing technologies. How Skilled Can Become Unskilled Digital […]

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oct 21

How to Avoid 5 Common Pitfalls in Agency / Client Relationships

At RSW, we are committed to search for the best in-class agencies for marketers to evaluate at no cost to the marketer. We are also committed to offering tips on enhancing current agency/client relationships. These five pitfalls are common and avoidable: Jumping On the Band Wagon with No Strategy – Content marketing is all the […]

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oct 07

What Your Agency of the Future Should Look Like

Had an opportunity not too long ago to present to a group of agencies in Scotland on the topic of “Agency of the Future”. We survey you marketers and agencies 3-4 times throughout the year – and have been doing it since the start of the business in 2005. That experience, and the experience in […]

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oct 07

The Search is on…Tips on Finding Better Marketing Agencies

Although you have been with your current agency for some time, your sales are flat and you feel generally unsatisfied with the work. The time has come to find a better marketing agency. Unsure how to move forward in your search, these pointers may be helpful when choosing your next agency. What to think about and what actions […]

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