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Finding Better Agencies Blog

mar 09

What a Marketing Agency Website Really Tells You About An Agency

Ever visited a marketing agency website and wondered what the heck the agency actually did? Or have you ever visited a marketing agency website to look for work relevant to your category and found it harder than heck to locate? Ever visit a marketing agency website to see just how different that agency was from […]

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mar 09

Is Your Marketing Agency Just an Apple for Eating?

When Leo Burnett left his Agency, he told employees that in order for the Agency to succeed long-term, they needed to continuously add value to their clients’ lives otherwise they would just be like everyone else. They needed to be proactive, they needed to be a smart strategic partners, they needed to have a passion […]

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mar 02

Why Agencies Need to Do It Differently

I just finished presenting a webinar to about 100 agencies that in part, helped them understand that they need to start thinking about things differently if they expect to survive long-term. And it goes a lot further than just doing all the things we’ve told agencies in our Agency of the Future infographic about being […]

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feb 24

What Agencies Say About Marketers

In our latest New Year Outlook survey, we asked marketing agencies and marketers to tell us what troubles them most about each other. This is the third year in a row we’ve asked this question and every year we seem to end up in the same spot: Agencies and Marketers feeling the same about what’s […]

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feb 24

Searching for a New Agency – Banking Style

Just finishing up a search for a new agency for one of the nation’s largest credit unions. It’s been a great search.  Found a solid number of very capable agencies that met the criteria of what the bank was looking for: a new agency that could meet their very challenging business needs and at the […]

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feb 16

Technology is Changing. Is Your Agency?

In our latest 2017 New Year Outlook Survey Report, marketers tell us a number of things about their plans for investing in their business – and specifically, their plans to invest in technology. Things that should concern many agencies. 74% of marketers see their demands for marketing technology, increasing over the course of the next […]

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feb 16

Marketing Agency Searches – Never Manage Alone

I have been running/managing RSW/AgencySearch now for 6 years, helping marketers with agency searches. Of the 30 searches we’ve run, almost half have occurred post a marketing client having tried to manage their search on their own. They either started and simply could finish because it became far too overwhelming. Or they couldn’t manage all […]

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feb 10

It Never Ceases to Amaze Me

In the final phases of an agency search for one of the nation’s largest credit unions and once again, I was amazed. I had an opportunity just this past week to sit through three pitch presentations from three agencies that all met the criteria of what we were looking for to support his client’s business. […]

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feb 03

Our Skin in Your Game

Some would call us crazy. Who in their right mind would work for you for 2+ months without a guarantee of making any money?   We would (and do) when we manage marketing agency searches for marketers like you. In 2010 I decided to start an Agency Search Firm, with the goal of managing searches […]

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jan 27

2017 New Year Outlook Survey Report

The 2017 RSW/AgencySearch New Year Outlook survey was completed by 200 marketing agency executives and senior level marketers across the United States and Canada during December, 2016. The agency sample came from our RSW/US database of over 10,000 marketing service agencies in the U.S. and Canada ranging in size from under $1M in capitalized billings […]

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