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Finding Better Agencies Blog

jun 26

Why Social Media Isn’t Working

In our most recent RSW/AgencySearch survey, 87% of all the Agency principals surveyed stated that they use social media as part of their new business efforts, nearly a 30 point increase relative to 2009! Quite the increase!! But despite an ever-growing use of social among Agencies, only 17% see it as an effective platform.  29% […]

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jun 20

Agency Search: Will Digital-Only Firms Survive?

Will Digital-Only Firms Survive? If you believe your peers, the answer is “no”. While we are seeing some improvement over the past 3 years in the numbers of Marketers that believe digital-only firms can survive, they are still very low (39% compared to 33% in 2009). Why is that? I think the answer is pretty […]

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jun 20

5 Ways You Stink at LinkedIn

A little outside the norm of what we typically post, but thought this article offered some good insight and counsel on the use of LinkedIn. We all use LinkedIn and we probably have some Agencies that have connected with us. Are these Agencies victim of these “stinky” LinkedIn practices? Do they bring you value in your […]

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jun 13

Does Your King (or Queen) Have Clothes?

The need for social transparency has never been greater. And the need to monitor those representing you in the social space has never been greater. Problem is Marketers don’t seem too terribly concerned about the need for greater transparency. In our recent survey on Social and Digital changes since 2009, Marketers are actually less concerned […]

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jun 13

In an Agency Search, Who Wins?

Of course the Agency wins…right? They just landed a big ‘ole piece of business! Or is it the Marketer that wins because they’ve just hired a smart Agency that is going to propel them forward!? I think the answer is, frankly, an all or nothing affair. Either both win, or neither wins…and the burden of […]

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jun 11

Digital-Only Agencies Still Not Widely Used

While the numbers are increasing, Marketers are still not convinced that using a digital-only firm is the best way to go. In our most recent RSW/AgencySearch survey, only 27%of Marketers state that they use a digital-only firm.  While an increase from 2009…it’s only a modest one (25% of Marketers stated that they use a digital-only […]

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jun 11

Ask Yourself During an Agency Search: Is their Digital Counsel Worth It?

In our latest RSW/AgencySearch survey among Marketers and Agencies on the changes in social and digital media since 2009, there were some interesting findings about attitude and behavior changes in this space. One in particular was a statistic that showed a dramatic increase in the amount of “strategic counsel” on digital and social media that […]

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may 18

Agency Search: One Thing They Forgot – Neutrality

Ad Age recently featured a story about an Agency Search panel conversation that took place at this month’s Mirren Business development conference in New York. A group of Agency Search consultants talked about the problems with today’s agency search world, specifically calling out issues related to the following: Transparency Procurement Confusing processes This panel left out […]

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may 14

Agency Search: 12 Ways to Push Social to the Next Level

Frustrated with the same old from your agency?  Have they taken you to Facebook, Twitter, LinkedIn and that’s the end of the story? Are most of the “conversations” you’re having very one way?  “Likes” are good, but they aren’t a conversation.  In last week’s WOMMA conference (and in the attached article on the 12 Key […]

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may 10

Marketers: 90% of Brand Conversations are Happening Offline

Social may be all the rage, but social media isn’t really all that social. At this year’s WOMM-U (Word of Mouth Marketing – University) conference in Chicago, speakers gave pause to the 100’s of digital marketing agency attendees as they told them that their little world of the big digital space is only one small part of a larger social […]

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