Monthly Archives: January 2012

Managed a search over the past year where two Agencies mightily impressed the client.  Started with the initial Chemistry/Q&A call, worked its way into the RFP, and finally found its way into the pitch.  Lots of energy, a lot of...
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Having helped many Agencies with their new business development efforts since the start of our business in 2005, I have seen the pain:  Marketer under the gun to make a change and forcing Agencies to react quickly to an RFP...
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Agencies are hungry these days and many are willing to offer free insights or thinking or work to show you, the Marketer, the value of what they can bring to the table. While I would never encourage you to take...
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An Agency Search scenario you, the Marketer, should try hard to never find yourself in. Not fair to you, the Agency, or your business. Months spent preparing for a search. You define the specs of the ideal agency. You define the...
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When you’re feeling down, it’s sometimes hard to not let others see it.  When you go to a bad party that really is a drag, it’s tough to keep a “good face” throughout the entirety of the party – and...
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Another year…another perspective on the coming year. In this week’s Adweek, Andy McMains references our latest survey to call out the differences that exist between Marketers and Agencies relative to their outlook for 2012. Download the New Year Outlook report....
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In our latest survey among marketers and agencies (to be released next week), agencies are expecting to see marketing spending increase at levels that exceed those expected by marketers. In the study, 55% of agencies expect their clients’ spends to...
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Searching for a new agency is no easy task.  With so many out there to choose from, who wouldn’t want to see as many as possible to make sure they’re getting a full view of all the great possibilities! Problem...
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