Monthly Archives: September 2013

If you’re a marketer and you want a new agency, you can’t just sit back and do nothing and expect prospective agencies to give you great work during a final pitch presentation. I was talking with one of our new...
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I was recently talking with one of our RSW/US agency clients about the topic of respect. He had been asked directly by a marketer to participate in an RFP on a quick turnaround. It was a client with sizable potential…so consequently...
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Social media is about giving not taking… I have a friend who has a brother-in-law (God bless him) that is “Mr. Pot of Gold at the End of the Rainbow”. Always the short-cut and always looking for the next best...
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This is a story that attempts to dispel the myth that “free” always means “cheap”. I spent 10 years in packaged goods marketing and “free” was often something we tried to avoid. It often cheapened or lessened the perceived value...
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In a Forbes’ Magazine article titled “7 Things Really Persuasive People Do“ it outlines a great line-up of things that people can do to win the day. I argue that this list isn’t only great for the Marketing Agency New...
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Following is the first in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience....
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We recently released a survey through our sister company RSW/US that featured 7 key advertising Thought Leader questions posed to agencies throughout the country. Insights from agencies related to Pricing Models used with clients, Social Media usage, and Inbound Marketing...
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In a post by Ad Age columnist Erika Weinstein, she suggest that traditional media personnel are where digital firms need to turn to put themselves in a position to get ahead of the digital media planning and buying curve.  She cites...
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An Infographic from Advice Interactive Group does a nice job of highlighting the pronounced changes we’ve experienced over the last 10 years in social and digital media.  (Note: Click on the Infographic when it comes up.) And it’s not slowing...
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