How "Persuasive" is Your Marketing Agency?

In a Forbes’ Magazine article titled “7 Things Really Persuasive People Do“ it outlines a great line-up of things that people can do to win the day.

I argue that this list isn’t only great for the Marketing Agency New Business person looking to convince you of their agency’s greatness, but it also has application for the agency that has a relationship with you and wants to keep and build and nurture that relationship with you.

I always tell our agency clients and prospects that they need to treat each day they are in a relationship with their marketing clients like it’s the first day of the relationship.

I hear from Marketers every day that one of the top reasons they decide to look for a new marketing agency is because they feel like things have gone stale. No longer is the agency coming to them with ideas…it’s often the marketer approaching the agency and then ultimately the relationship becomes one of “do-er” and not “thinker” and “strategic leader”.

The seven things listed in this article are 7 things your agency needs to be thinking about as they live every day in the relationship with you.

THEY ARE PURPOSEFUL
They don’t push their ideas. They pick their battles. They argue less and rarely ask.

THEY LISTEN, THEN LISTEN, THEN LISTEN SOME MORE
They don’t like to hear themselves talk. They like to ask smart questions and get your perspective.

THEY CREATE A CONNECTION
The best relationships are those where there’s life beyond the job. You don’t have to be best friends, but it would be nice to know they care.

THEY ACKNOWLEDGE CREDIBILITY
They recognize that you too have something of value you can bring to the table and seek out your opinions and welcome your ideas.

THEY OFFER SATISFACTION
They know they don’t have to win every battle and they are willing to sacrifice for the good of the end game: your business.

THEY KNOW WHEN TO SHUT UP
Nothing worse than a non-stop talker – who thinks they’re listening to you.

THEY KNOW WHEN TO BACK AWAY
They aren’t going to push you into a decision – they recognize when you need the time and space.