Monthly Archives: October 2014

It’s best to look under the hood when looking for a new marketing agency, as they can be a funny lot. Most are forthright, but occasionally you run into a firm that is all in for themselves and it can...
Continue Reading →
At this year’s ANA Masters of Marketing conference, Mike Sievert, T-Mobile’s Executive Vice President and Chief Marketing Officer discussed how T-Mobile has single-handedly disrupted an industry through its “Un-carrier” strategy of defying “carrier” rules and putting the customer first. Its...
Continue Reading →
For those of you who attended the ANA Masters of Marketing Conference in Orlando this week, I hope you enjoyed the “show”. It was great meeting those of you who stopped by the booth. Heard some fantastic speakers including Mark...
Continue Reading →
Many marketers try to search for the right agency, but not all succeed. We see it every day at RSW/AgencySearch. Check out our latest infographic to learn more. Marketers often are short on time.  I was one once a marketer…for...
Continue Reading →
This is our fourth year supporting the international philanthropy Soles4Souls (www.soles4souls.org) and it was our biggest year yet. We raised over 4,000 pairs of shoes (4,212 to be exact) that will be distributed worldwide to help people working to pull...
Continue Reading →
Eliminate marketing agency choices and you will run the risk of destroying your agency-client relationship. Agency-client relationships are no different than personal relationships.  When there is trust…things are good.  When trust breaks down, the relationship has a higher likelihood of...
Continue Reading →