Spent two great days at the ANA Masters of Marketing Conference a couple weeks ago and unlike the last two years, this year proved to be much more enlightening. I met a lot of great marketers and agencies at the...
Brad Jakeman, the President of Pepsi’s Global Beverage Group, had a pretty tough message to send to the 2,700 attendees at this year’s ANA Masters of Marketing Conference: Stop Calling It Advertising! Jakeman, in an impassioned speech given on Thursday...
“WIFM” – what’s in it for me? Nobody has the time to have to work in order to figure out your story – and nobody wants to hear about you and why you’re so great. What they want is the...
Have you looked at your marketing agency’s website lately? Are you even mentioned on the site? How does their blog look? Is the last post months ago or just days ago? Because if they’re selling you hard on the value...
Recently read this story about Ad Blocking and thought I needed to share. Here is a link to it in Ad Age…but in case you can’t get to the article, I’ve included it below.  This seems very real and very...
We work with marketing agencies of all types and sizes – from Vancouver, British Columbia to Orlando, Florida and everywhere in between. All too often we run into agencies that have built their business on referrals and networking – with...
I was recently called out (in a good way) in an article by Bulldog Reporter’s Richard Carufel. Richard attended this year’s Ad Age Small Agency Conference where I had the distinct pleasure of joining a panel that consisted of three...
“I must receive 100 calls a week from marketing agencies.” A quote from a marketer that one of our marketing agencies was told in a recent conversation. I’m sure you’re world is no different. 100’s of agencies that all have...
There once was a day when agencies were the kings. Marketers mostly sought out the likes of Burnett, Ogilvy, Needham Harper Steers, JWT…and the agencies knew it. Not saying they didn’t have to impress and work at it, but it...
Your brand has one…or it should have one. A point of difference (POD) is what every brand or service strives to achieve. In a sea of sameness, you want to bring your end users real value and a meaningful reason...