It’s a given that technology is going to drive the marketing of tomorrow. The key to success is knowing what technology and applications are going to be the winning venues for reaching consumers. Marketers have to meet consumers on the...

Had an opportunity not too long ago to present to a group of agencies in Scotland on the topic of “Agency of the Future”. We survey you marketers and agencies 3-4 times throughout the year – and have been doing...

A half a dozen years ago, the challenge for PR firms was: who owned social media? The traditional agency, the new up and coming social media firms, or PR agencies? PR firms, historically the kings and queens of content, were...

A good strategic agency partner understands that the underlying foundation of any good relationship is solid ROI increases for both parties involved. To achieve this shared partnership ‘goal’, marketers must have a solid grasp of their objectives, their challenges, and...

Think small…get small holds true for marketing agencies just as much as it holds true for marketing clients. We just found out that one of our marketing agency clients won a major piece of business with a firm many hundreds...

Hiring a marketing agency is one of the most important decisions you make for your business. The relationship has huge potential to impact your bottom line. In a perfect world, you find an agency that meets all of your needs...

Leo Burnett was…and still is, right. Leo Burnett told his agency when he was leaving in 1967: “when the apples become apples for eating and they don’t represent the core, the essence of who we are…it is then time to...

For some, it comes naturally. For others, delivering a winning pitch is a learned skill. For those who fall into category number 2, here are 5 tips on how to win an agency pitch I often give agencies when they are...

If you’re like most marketers, I’m guessing you get inundated with agency phone calls, emails, and letters sent from folks trying to get your attention. While I’m sure it can be a real pain in the you know what…there are...

Your marketing results hinge on successful partnerships with agencies. Outsourcing fills in the gaps across digital and traditional marketing so you can focus on the bigger picture. This is why it’s vital to have good agency-client relationships that are built around trust, cooperation, and...